B2B SaaS · Northwind Cloud
Cut lead response time from 4 hours to 90 seconds
How a 30-person sales team rebuilt their inbound workflow around LeadForge scoring and routing.
- Response time
- −96%
- Qualified pipeline
- +42%
- Demos booked / wk
- 27 → 61
Challenge
Inbound demo requests piled up in a shared inbox. Reps cherry-picked logos they recognised; everything else went cold within a day.
Solution
LeadForge captured every request, scored it instantly on budget + company size, and routed Hot leads directly to the rep on rotation with a Slack ping.
Outcome
Within the first quarter, Northwind doubled booked demos without adding headcount, and reduced 'no-touch' leads to under 3%.
"We stopped guessing which leads were worth a call. The score is right 9 times out of 10."
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